Fantastically simple flowchart from Representative Tom Cotton (R – AR), who is looking to unseat Democrat Senator Mark Pryor. Every other campaign out there should take note of the wit and wisdom of the messaging and design and learn the free lesson.

Far too many candidates simply hope that voters will reach the intended conclusion, or will make the logical connection needed to achieve success. That very rarely works. What Cotton has done with this simple, but effective graphic sent by email is to clearly and unequivocally demonstrate the linkage between support for a candidate and lack of support. He leaves no room for interpretation.

Cotton leaves no doubt whatsoever what the consequence will be if he does not receive the support of the grassroots. You are either with Cotton, or you are with Obama. Support Tom Cotton here.

140219_TomCotton_Email_FlowChart-3

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